Archive for the ‘Technology’ Category

How to Predict a Successful Google Product (Hint: It’s the Name)

Saturday, August 14th, 2010

Google announced last week that it will discontinue support for Wave, and I’m not surprised. At launch, the hype was huge and everyone was excited to bother their friends for Wave invites. But when I finally got mine, I opened Wave and thought, “What’s this? What am I supposed to do with this?”

The Wave interface is not as intuitive as what I had hoped for in a Google product. When I’m conversing in a wave, I’m never sure where I’m supposed to click or what I’m supposed to select. Judging by popularity, I don’t think I was the only one who thought so.

It’s not that Wave doesn’t have great features. Real-time playback of conversations looks cool.  Google pushed Wave’s spellcheck that checks based on context in addition to spelling. Once you get over the learning curve, Wave is pretty cool. But for some reason, not enough people found Wave useful enough to warrant continuing support for it.

There’s a simple thing I think Google could have done to increase adoption rates for Wave, and that is to have chosen a better name.

One of Google’s product strategies, it seems to me, is to pick a service you can describe in one word and do it really really well. A well-named, simple, straightforward product minimizes the learning curve, so people know right away what they can expect to use the product for. Search, Gmail, Calendar, and Maps all exemplify this strategy. You know Latitude will deal with location. Even Picasa suggests it has something to do with pictures. Wave, on the other hand, tries to do a lot without priming the user with what to expect by using a good name. (Buzz is another example of a Google product that tries to do a lot with a vague name.)

I can hear the disagreement now: “But if Google comes out with a new, innovative service, it can’t help but pick a new name for it.” Yes, that’s true. It’s not that I think Google should stick to improving existing services and forget innovation. My point is that with an innovative product with a steep learning curve, a descriptive name will go the furthest to help customers figure out how they are expected to use it.

There are two websites in particular that I think do this really well (though they take the strategy to the extreme). The first is a to-do list tool at NowDoThis.com. The page is incredibly simple. All you see is a command, a button labeled ‘done,’ and a link to edit the list of commands. When you click the ‘done’ button, it shows you the next item on the list. There isn’t even a title on the page; the title is implied in the url. The site does exactly one thing very well, with no fuss and no frills.

The other site is DownForEveryoneOrJustMe.com. Like NowDoThis, it features a plain white screen with one simple tool, in this case one that checks if a given site is down. This is simplicity to an extreme, without even a button to submit the form (instead, “or just me?” is a link to submit the form). I love the way they incorporate the tool and instructions to use it into one sentence.

One of the benefits to designing products this way is that once you have a simple tool, you can incorporate it into other services. I can put a small Google Maps widget on my business site to highlight my location. I can open NowDoThis in the bookmarks sidebar in Firefox for an in-browser to-do list. To Google’s credit, it is possible to embed a Wave in another site; I just haven’t seen it done more than once or twice.

I predict that Google will integrate Wave’s best features into Talk in the near future. Unlike Wave, Talk is simple and well-named; even before you open it, you know what you can do with it. I think Talk will benefit from Wave features like context-sensitive spellcheck and easy media sharing.

The ironic part is that I’ve used Wave this summer more than I did all of last year. My friends and I found it was a great way to share data in our Skyped Dungeons and Dragons campaign. We used it to share initiative rolls, HP and pictures of the monsters we faced. We could have also incorporated dice-rolling widgets. However, we could have done the same with a shared Google Doc, which is probably what we will have to do when Wave support is lost for good.

Oh well. I’m not crushed.

Found Key Item: ShiftIt

Monday, May 31st, 2010

I’ve been using a Mac for the past three years, so when the slick Windows 7 Snap feature came out, I admit, I was a little sad I wasn’t in the market for a new Windows OS. Enter ShiftIt, a utility for Mac which replicates the behavior of Snap. The Shiftit dropdown menu sits in my menu bar, and I can resize windows using either the dropdown menu or shortcuts. I use it primarily when I’m writing outlines for papers, so I can have my outline, notes, and research windows sized well together.

Admittedly, you don’t need this app to resize windows such that you can see more than one at once, but it makes the process much more zippy, accurate, and convenient.

(ShiftIt works with Mac OS 10.5 and 10.6.)

My PowerPoint Rule Of Thumb

Thursday, April 29th, 2010

It’s the age of criticizing PowerPoint, and everybody’s doing it. Last November I wrote a wildly popular post on why I have trouble learning from Powerpoint presentations in college classes. This week, the New York Times published an article dramatizing the problem, writing how Powerpoint is hurting the United States’ war in Iraq. Officers’ time is too tied up in making bullet-pointed storyboards, to the extent that some of them spend more time on Powerpoint than anything else. I think the NYT chose the example of armed forces to make this story especially dramatic, and it goes a little over the top. The article even mentions that Obama was briefed with PowerPoint slides in last fall’s Afghan Strategy Review, as if to say that because the President sees it, PowerPoint is a scourge that has penetrated our deepest levels of government. Still, the article says out loud what many of us are afraid to: everyone is bored by Powerpoint presentations, and yet everyone expects them to be used.

I try to avoid the cursed Office product as much as possible. Sadly, a few of my professors actually require Powerpoint decks for class presentations. Having pity on my classmates, I try to make my presentations as interesting as possible. I have a rule of thumb, and it goes like this: when I consider what I need to include in each slide, I ask myself, if I were making this presentation without the aid of a projector, which visuals would I print out in hard copy because they’re that necessary to understanding the topic? These images, along with a caption or two, are the only things I’ll allow in my slide decks. If it’s not worth spending money to print out, it’s not worth wasting my audience’s time on. If there is something important to say, I think the best thing to do is just say it, and reserve the projector for images that aid understanding.

I think most people do not understand that their slide decks do not have to stand on their own. Instead, they copy half their speech into their slide deck, as though hearing it and reading it at the same time will increase the audience’s attention. This not only takes up more of the audience’s time, but the speaker also wastes more time making the presentation, as the officers quoted in the NYT article did. I think we’d save a lot of time in meetings if people would learn to just say what they wanted to say, instead of writing a storyboard about it.

“I Don’t Know Anything About Computers.”

Sunday, April 18th, 2010

One of my biggest pet peeves is when friends say, “I don’t know anything about computers.”

This sentence irks me for a couple reasons. The first is that it is blatantly not true. I’ve met folks who have never touched anything more complicated than a solar-powered calculator. Compared to them, my friends — who use their computers constantly for schoolwork and practically live on Facebook — have considerable technical experience. It is disheartening to hear how little they value their knowledge.

Moreover, the context in which I typically hear friends say, “I don’t know anything about computers,” is as an excuse when their computer does something unexpected, they don’t know what to do, and they would rather back off and let someone else fix it than try to solve the problem on their own. My friends are afraid of their own machines. I think this sentiment is a symptom of ongoing trends in the industry towards a closed-box style of consumer computer design.

Cory Doctorow explains it better than I can in his iPad rant on BoingBoing:

The original Apple ][+ came with schematics for the circuit boards, and birthed a generation of hardware and software hackers who upended the world for the better. If you wanted your kid to grow up to be a confident, entrepreneurial, and firmly in the camp that believes that you should forever be rearranging the world to make it better, you bought her an Apple ][+.

[...] Buying an iPad for your kids isn’t a means of jump-starting the realization that the world is yours to take apart and reassemble; it’s a way of telling your offspring that even changing the batteries is something you have to leave to the professionals.

While Apple’s closed-box style contributes to the ease of use which is the hallmark of Apple’s products, I’m afraid that it is changing consumer attitudes in a negative way. Apple wants to keep the inner workings of their products a secret to the point that they want to make it illegal for consumers to alter the software running on their own property. Preventing users from controlling the software on their own devices is dangerous for several reasons, but it scares me most because it discourages users from learning about their devices. In effect, Apple is profiting from its customers’ ignorance, and the consequence is that more of my friends profess, “I don’t know anything about computers.”

Apple’s products are a timely example, but other manufacturers are guilty too, and I think it’s the generation just now learning about technology that will suffer most for it. Curious kids will never be able to tinker with the insides of their iPads as they could with the Apple][+. I think we as technophiles have a responsibility to kids to pick up the slack. Get your kids a garage sale computer to take apart together. Find out if your teenager’s high school offers programming classes. Donate to or volunteer with groups such as TechBridge, which offers after-school programs in technology and engineering for underprivileged girls in Oakland, CA. But most importantly, make sure kids are not afraid of tinkering with technology. How else can they hope to make it better?

Cage Puzzle Animation

Thursday, April 15th, 2010

Here’s my latest computer animation project: Cage Puzzle. The assignment was to “create a unique world with its own rules: A world where what is possible, though seemingly impossible, is possible.” I chose the world of a little caged creature, with props in his cage with new rules he has to learn in order to get an award. This was animated in Autodesk Maya.

Should Kids Be Building Their Brand Already?

Thursday, March 18th, 2010

My first homepage - names and images blurred to protect the innocent and embarrassed.

Last month, Fred Wilson wrote an article on the importance of online branding for young people, especially those of us prying our way into the job market. He agrees with David Karp that the best way to secure a positive online presence is to sell yourself well and market yourself frequently. Examples include posting copious flattering pictures on Facebook to overwhelm the unflattering shots and spreading links to your LinkedIn profile so that unrelated flotsam doesn’t get a higher search ranking than your professional profile does.

I completely agree that pains should be taken such that when the prospective employers google your name, they never find unmentionable content before they find your homepage. When I google my own name, at least the top four results and two more of the top ten are actually about me, and moreover are pages I’d be comfortable letting a recruiter see. While I haven’t secured the domain for my full name, I do have a versatile domain that I like and that I’ll be able to use for my future portfolio.

I didn’t go about domain shopping until halfway through college. Wilson, on the other hand, brags that he bought the domains for his children’s full names a few years ago, and his daughters maintain photo blogs under theirs. He doesn’t mention how old his children are, and while a quick scan of the girls’ blogs shows that they’re probably college students, one might get the impression from Wilson’s article that he advocates kids begin to build their brand as soon as their early teens.

I’m all for building positive content, but I remember the kind of content I created when I was a teenager. No, I wasn’t a wild party girl, but in high school I did have a website dedicated to obscure and decidedly dorky interests. Sure it helped me learn HTML and CSS, but it’s far too embarrassing to showcase to potential employers. While I was proud of it at the time, I’m very glad I never promoted that website under my real name. Kids who start branding in their teens will be stuck with cached content that they probably won’t want associated with their names when they want to impress someone with their online presence. For this reason, I disagree with Wilson that kids need to start their branding early. I don’t think kids need to worry about self-branding until they know what they want to showcase. Until then, anonymity is a kid’s best Facebook friend.

Found Key Item: Readability

Tuesday, March 2nd, 2010

In response to cluttered news sites that contain far more flotsam than actual news, Arc90 Laboratory has created a browser tool called Readability which restyles articles from busy pages into something a little easier on the eyes. After you choose how you want your articles to look, Readability installs as a bookmarklet in your browser toolbar. As you come across an illegible article, click the bookmark; Readability pulls only the text of the article and relevant pictures into one clean, neat page, styled as you chose in setup.

For my bookmarklet, I chose Newspaper style with medium size font and medium margins, and I’m very impressed so far. I would strongly recommend Readability to anyone who peruses any amount of articles.

Readability transforms articles from this,

Into this,

I’ve only had a couple problems so far. Readability identifies the longest chunk of text on the page as the article, so if the article is very short, Readability either might not find it, or may substitute something else (I once ended up with a very readable set of Google text ads). Still, I anticipate that the demand for this sort of service is strong, and will continue to grow especially as screens become smaller and more cluttered.

My Classmates Are Taking Their Notes Digitally, But I Can’t Fathom How They Keep Up

Monday, January 25th, 2010

I noticed today that as I frantically scribbled to keep up with my philosophy professor’s lecture, there was an audible hum of typing in the classroom. It was the first time I noticed that I could count more students using netbooks than notebooks to take notes in class.

Call me old-fashioned, but I like to take notes with a pen and paper. As I’ve discussed previously, the act of writing helps cement the lecture material in my mind better than passive listening does, and studies have shown that it’s not just me [pdf]. Still, I know that my old-fashioned ways are quickly going out of style.

I don’t know if typing notes aids memory as well as taking notes on paper does, but I do know that it does not work for me. I decided at the beginning of last year that it would be nice to bring my laptop to class so that my notes would be neatly organized (and actually legible for once), and changed my mind after only one or two classes. I could never type fast enough to keep up with the professor, and every five minutes I found myself cursing at not being able to copy the diagram on the board. It was a relief to have my Five Stars and Pentel R.S.V.P.s back at the end of that little experiment. Considering my negative experience, I wonder how my classmates can keep up. I know that not everyone learns the same way I do; maybe my peers don’t need notes as copious as mine in order to do well.

If notes are going digital soon anyway, maybe there is a technology that will make up for my ineptitude with typed notes. Tablet computers have been around for years, but I know only one person who uses one in class, and even then she types rather than using the stylus to take written notes. (Maybe Apple’s soon-to-be-announced tablet will bring tablet computers into more common use, the same way the iPhone has with smartphones.) There are also electronic pens which record your written notes for later uploading. I was able to test-write one such pen at MacWorld Expo last year, and it was all right. It would probably mesh well with my way of learning, but I don’t trust myself either to bring one pen to every class or to keep it charged. I’m also not sure if my busy schedule can accommodate the extra step of uploading the notes from the pen to my computer.

Of course, I’m making the assumption that my classmates are actually using their computers to take notes rather than goof off online, which is a huge leap of faith and a different rant entirely. But even though I’m not keeping up with the latest tech trends in note-taking, I’m doing what works best for my learning style, and I’m okay with that.

Google Student Blog Misses the Mark

Friday, January 22nd, 2010

I subscribe to the Google Student Blog primarily for scholarship announcements, but the majority of posts are ideas on how students can use Google Docs to simplify their lives. Sometimes the suggestions are good, but most of the time the ideas are too mundane to be of much use. The most recent post, however, is just patronizing. Apparently the Google Docs help site has set up a new Docs for Students page, designed to “highlight how various student populations can use Google Docs in their daily life.” Unfortunately, rather than sort tips and tricks by document type or class subject, the content is distributed among five stories of fictional students using Docs to accomplish tasks that might be better accomplished though other means. For example,

Lisa is a French major and very excited about starting her classes. On the first day of class, the French teacher doesn’t speak a word of English. Lisa’s French is good but she realizes she needs some help. To test her ability, she pastes an article about soccer from a French newspaper in a Google Docs document and tries to understand what it says. Then, she uses the Translate document feature to test her knowledge. Turns out, she doesn’t know as many French words as she’d like to, but this helps her improve her vocabulary.

Granted, I appreciate being able to translate chunks of foreign-language text into English. I am just amazed that Google thinks that it isn’t enough to inform me of the feature, and that it would be better to frame a story of a French major around the feature so that I might better relate to her. It sounds as though it is supposed to appeal to a middle school student, rather than a college student. (A college student should at least know that Lisa would learn more effectively if she looked up the unknown words herself, rather than translating the document all in one go.)

Sadly, it gets worse.

Lisa’s life long dream is to study abroad in Paris. She applies for a study abroad program during her Sophomore year. To help her gain an edge on the competition, she decides to use one of the many professional looking resume templates in the Google Docs template gallery and picks one particular template called Blue Rays Resume. Between the styles on the template and her well written essay in French, she impresses the judges and is selected to go to Paris.

I’m no human resources expert, but I shudder at the thought of sending out my resume using that template. Google does have a few nice resume templates, but that isn’t one of them. What is Google trying to tell me here? If I use Google Docs, I could be chosen to go to Paris like Lisa?

Google could have made a well-organized list of reasons why college students should use Docs. There really are some compelling reasons, including no cost, ease of collaboration, and the ability to back up documents and access them from any browser. Instead, they wrote success stories for us to relate to. I’m just not impressed.

Secret Low-Cost Verizon Cell Phone Plans

Tuesday, January 19th, 2010

When I switched from a pay-as-you-go phone to a contract deal from Verizon a couple years ago, I opted for the cheapest plan the Best Buy employee would offer me: 450 minutes of anytime calls for $45, plus $5 for 250 text messages. This seemed fine at the time, but if I’d known that there were even cheaper plans available through Verizon’s customer service, I could have saved myself a lot of money over the past couple years.

Last week, I called Verizon and threatened to switch carriers because I didn’t feel I was getting a good deal. The rep looked at my usage and offered me this plan:

$29.99 / Month
200 Anytime minutes
500 Night/weekend minutes
Unlimited mobile to mobile calling

I then asked the rep if there were any even cheaper options, and she told me of these plans:

$24.99 / Month
100 Anytime minutes
500 Night/weekend minutes
No free mobile to mobile calling

$19.99 / Month
50 Anytime minutes
250 Night/Weekend minutes
No free mobile to mobile calling

Under each plan, overages are 45¢ per minute and text messages are 20¢ each. I went with the $29.99 plan and added 250 texts for $5, because the majority of my calls are mobile to mobile, and I text enough that I’d spend more than $5 on texts anyway. I’ve been pleased with Verizon’s customer service for the past eight years I’ve been with them, and I’m glad they could accommodate me this time, but I think if they would offer these cheaper plans from the beginning, they would have many more happy customers.